Saturday, December 17, 2011

Closing up shop for the holidays

I've been back and forth about my Etsy shop. It's been 3 1/2 years and I've sold 8 items. That's averages out to a little over 2 items per year. I've racked my brain trying to figure what the problem is. My stuff is good quality, it's cute, and it's not expensive. So, my analysis is that my stuff isn't unique enough to stand out and my photography is pretty crappy. My stuff really looks much better in person, but I haven't had sold much of it locally since I am not willing to drop a lot of money to sell the few things I have at a venue where I'll find people looking for doll clothes.
So, I'm closing up the shop until February 1st, 2012.
My goals for when I open back up:

  • Have at least 20 items in stock at all times
  • Take better pictures (I'm getting a new camera for Christmas, so I hope that helps)
  • Take more pictures of each outfit (front, side, side, back, and detail)
  • Produce and list a new item every other week
  • Advertise more. Here, Facebook, locally, etc.
  • Revamp my website (it's currently down right now since we are in the process of moving it from a third party server to our own server and my husband is still putting the final touches on my site. Being a full time student while working a full time job keeps him busy.)

So, Happy Holidays to you all and I will see you after the new year!

Until February 1st...

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